latent to light

Art Direction + Production Design + Campaign Creative Strategy 

Popstar: Reflections is a modern love story told through a mirror maze of optical illusions. Enter a lush cinematic virtual world brought to life by cutting edge in-camera techniques, mirrors, reflections and time-lapse footage. This emotionally immersive, 360/VR experience merges dream logic with modern aesthetics and a timeless theme to create a diverse world and illuminate the history of a relationship  

The campaign incorporates several immersive, story-based creative elements distributed across multiple platforms to engage with wide audiences across generations and elevate the traditional music experience - including an AR filter, social media campaign, spotify canvas video, BTS series, and location based installations. 

Using Format